A woman who overcame the British high street, from which it is still one either balks at designer prices, shop? Sandro, who is where. Or Maje, Zadig Voltaire & or the Kooples. All French brands, all of which are a bit more expensive than Zara and Topshop or having a moment right now.
They share an identity that can be defined broadly as "chic" Rock ' n ' roll ", selling a look that appeals to women who don't want to show you tons of meat, but can still order a margarita strong when the occasion requires. Women, for example, who are looking for a longer biker jacket-quality line worn with skinny tailored trousers.
The Posh French High Street Look (PFHSL) emerged about five years ago, when the fashion industry has started to pay attention to what fashion editors wore Vogue Paris. The look is classic with a sexy twist and fairly formulaic. The British high street, with the trends of dispersion-gun, couldn't provide enough.
PFHSL's success lies in its consistency. Alexa Chung now faces the campaign Maje, while grown-up Date night partying lovers haunt the Kooples ads. Meanwhile, the website of Sandro also offers greater clarity. Currently is selling a jacket called the "Vogue", studded Robe "pull on Sunday" and "parfait" jeans ". No translation needed.
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